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I'M STEVE DAVIDSON

I'M STEVE DAVIDSONI'M STEVE DAVIDSONI'M STEVE DAVIDSONI'M STEVE DAVIDSON

Marketing and business development professional

Learn More

I'M STEVE DAVIDSON

I'M STEVE DAVIDSONI'M STEVE DAVIDSONI'M STEVE DAVIDSONI'M STEVE DAVIDSON

Marketing and business development professional

Learn More

A Focal Point

Each successful project that I've worked on has had one thing that stands apart from the others: A clear vision. I believe that the vision of a project or company serves as a focal point to get everything else properly established. Brand development, marketing, and design can truly come together to create something truly outstanding.

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High-impact digital marketing

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Put your website at the top of search results and reach your target audience when they're searching for products or services related to your business

Digital Advertising

Search Engine Optimization

Search Engine Optimization

Directly engage with potential customers by delivering targeted messages, boosting brand awareness and conversions

Email Marketing

Email Marketing

Email Marketing

Harness the potential of email marketing to amplify your brand's reach, nurture customer relationships, and maximize business growth

Web Development

Email Marketing

Email Marketing

Create digital experiences that make your company stand out, from web design to full stack development

About Steve Davidson

SECURAM Smart Home Security Products

SECURAM Systems Inc.

  • Spearheaded the development and execution of comprehensive digital marketing strategies, driving notable enhancements in online engagement and conversion metrics
  • Transformed Amazon Store operations by pioneering strategic product page enhancements, precise sales forecasting, and highly targeted advertising initiatives, markedly boosting performance metrics.
  • Directed the development of digital marketing assets including websites, email newsletters, and social media campaigns.
  • Planned and executed events such as trade shows and conferences which generated significant brand awareness.
  • Oversaw creative direction of all branding initiatives ensuring consistent messaging across all platforms.

Humble CBD 3D Product Renders

Humble Juice Co.

DIRECTOR OF MARKETING | 05/2020-10/2022 

  • Rebuilt & managed our Shopify website on the new dawn 2.0 html platform within 3 months. We revamped all on-site & off-site SEO with SEMRush tools. Within our 1st month our organic traffic went up 20%.
  • Established & submitted our marketing plan to the FDA with a strong resolve to adhere to responsible marketing practices with an innovative set of solutions to provide security & transparency.
  • We grew our B2B channel revenue by 4% in Q1 2021 by optimizing segmentation on our email marketing database in mailchimp.
  • Executed ROI based e-commerce marketing strategy that resulted in a 15% increase in monthly leads along with a 5% drop in the cost per lead.

Check out my work

Consumer Marketing Manager | 03/2019 - 05/2020

  • Led all social media, content marketing and email marketing initiatives for Djarum, a top ten national tobacco brand.
  • Proposed a revised promotional schedule to key stakeholders that reduced overall discounts offered, ultimately helping us achieve our gross profit objectives.
  • We introduced new product extensions based on competitive analysis, which led to a 10% increase in brand revenue in Q1 2020.
  • Helped drive the creative vision for a new brand campaign called "Take the Journey". An attainable, aspirational campaign focused on amazing places, cities and events around the world.


Associate Brand Manager | 03/2018 - 03/2019

  • Oversee and manage brand P&L. Delivered brand forecasts and benchmarks.
  • Collaborated directly with the JUUL Vapor marketing team on their advertising and promotions to generate over $40 million in sales through our B2B catalog.
  • Drove a 5% increase in annual gross profit of proprietary brands by altering yearly promotions in our catalog channel.


Marketing Specialist | 11/2015 - 03/2018

  • Plans, implements & manages proprietary product development, marketing campaigns & solutions for new customer acquisition.
  • Used competitive analysis to design a suite of exclusive vaping/alternative products. Used sales data from other brands to help determine which products would be successful.
  • Analyze sales for all vaping products and use of 80/20 rule to rationalize slow moving products.
  • Became a vaping category subject matter expert and exhibited sound decision making skills on market trends, and customer statistics.


Account Manager | 03/2015 - 11/2015

  • Identify that customer needs are being met & that their products are selling well.
  • Assist them with purchasing new products or services they may need & ensure & business objectives are being met.
  • Created training support for sales teams on vaping products.
  • Added category expertise on vaping products to support all sales & purchasing departments.


Senior Account Manager | 01/2013 - 02/2015

  • Spearheaded management and expansion of the company’s distribution accounts, developing and executing strategies to increase sales and market share, and working with distribution partners to ensure efficient operations and effective customer service.
  • Drove quarterly average of $2.2M in new business with a quota attainment of 128%.
  • Established a new project management system, and cultivated leadership, team building, and productivity.



Operations Manager | 05/2011 - 01/2013     

  • Assisted in open enrollments, design benefits outlines for clients & deliver strategic benefits solutions for clients.  
  • Pre-licensed for life & health insurance to better assist our brokers with direct customer support and manage client needs.  
  • Maintained continued support for insurance clients to ensure the best possible client retention.
     


Assistant Manager | 05/2011 - 02/2013
     

  • Exceeded annual sales growth quota by 30% (#1 in my department), responsible for 70% of department-wide upselling in 04 2010. 
  • Selected by a corporate for leadership training program for consistent sales performance. 
  • Responsible for sending end of day reporting to corporate.
     


Sales Associate | 05/2008 - 09/2009 

  • New car sales quota exceeded by an average of 20% on a monthly basis in the fourth quarter of 2008. 
  • Worked to help customers navigate the financial aspects of their new vehicle purchase.
  • Post-sale delivery of vehicles to customers and coverage of all features.
     


Assistant Manager | 02/2005 - 04/2008 

  • Winner of national sales contests 5 times from 2006 to 2008 & awarded Top 10 salespeople in the U.S. 
  • Helped launch Guitar Center studios where people can take music lessons or rent rehearsal space for practice.
  • Promoted to Assistant Manager after 14 months.
     


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Contact Information

Email: hello@jstephendavidson.com Tel: 1-805-558-2330

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